Men's style e-magazine

$525 Moisturiser Claims to Use ‘Neuro Skin Theory’

Cle De Peau Beaute 2013 Spring Summer from Harrison Boyce on Vimeo.

In general, women invest more in facial skincare products than men do. But does more money translate into better skin? Japanese skincare company Clé de Peau Beauté (a brand of Shiseido) has unveiled what they believe to be a ‘miracle in a jar’, a.k.a. ‘La Crème’. And what a pretty (more like, opulent) 1oz jar it is.

Clé de Peau Beauté 'La Crème'

Clé de Peau Beauté ‘La Crème’ sells for US$525 per ounce.

The company’s straight-out-of-science-fiction-like claim is:

The unprecedented science of our most amazing revelation: skin has a brain. Empowered by exclusive Neuro Skin Theory, Clé de Peau BEAUTÉ has been born anew. Working with skin’s own mechanisms to optimize functionality, Clé de Peau BEAUTÉ creates a more nurturing, uplifting environment for skin to process information. Negative stresses such as UV rays and dryness are blocked. Each cell positively beams with radiance, from birth and beyond. Now, regardless of age skin can ‘think for itself’ and live a more beautiful, more exquisitely radiant life.

The question (or, non-question) is, do you… would you… could you… should you… buy it?

Supposedly actress Amanda Seyfried was already a diehard fan before she signed on with the company as their spokesperson… Her belief in the functionality of Clé de Peau Beauté products is, according to Clé de Peau Beauté’s website, ‘complemented by her humanitarian efforts on behalf of children with autism. As the exciting embodiment of luminous sophistication and natural radiance, Amanda Seyfried captures the very essence of Clé de Peau Beauté. She is pure of heart, vibrantly alive, and brings joy into the lives of others’.

Amanda Seyfried

Amanda Seyfried is the official spokesperson of Clé de Peau Beauté.

Animal-lover Amanda Seyfried also has a taxidermy collection. In an interview on The Jonathan Ross Show she commented, “They’re very easy to look after when they’re dead.”

While Ms Seyfried’s charity involvement is commendable—it seems questionable for a company to leverage her volunteer work in their product advertising. Also, contrary to the website’s claim, skin does NOT actually have a brain. Ultimately, it seems at least part of the cosmetics company’s marketing strategy is to ride the Information Age wave (just mentioning the keywords ‘cloud’, ‘information’, ‘social networks’ and ‘algorithm’ can impress many people), as well as to rely on their facial cream’s good-looking model and container. While the packaging might be exquisite, it’s still a monstrous task for most people to get behind an odiously expensive product with so much marketing brouhaha already behind it.

Paula’s Choice Research Team writes in agreement:

Where Cle de Peau excels is in its propaganda of beauty at any cost, especially really expensive cost, regardless of fact or reality. Words such as “extraordinary” and “elegant” pepper the literature for this line, with the none-too-subtle message being that of luxury and obtaining the crème de la crème among skin-care products. Although several of their moisturizers have indulgent textures and are packaged in exquisite containers, it takes much more than that to create efficacious skin-care products whose substance equates to more than mere style.

The ingredients list of ‘La Crème’ is as follows: Water, Glycerin, Butylene Glycol, Petrolatum, Squalane, Pentaerythrityl Tetraoctanoate, Xylitol, Jojoba Oil, Behenyl Alcohol, Maltitol, Dimethicone, Peg-60 Glyceryl Isostearate, Stearyl Alcohol, Glyceryl Stearate, Peg-6, Peg-32, Lauryl Betaine, Ascorbyl Glucoside, Aminomethyl Propanediol, Dipotassium Glycyrrhizate, Serine, Saxifraga Sarmentosa Extract, Tamarix Chinensis Extract, Sodium Acetylated Hyaluronate, Wild Thyme Extract, Chaenomeles Sinensis Fruit Extract, Rosa Centifolia Flower Extract, Hydrolyzed Silk, Raspberry Extract, Onions Spinosa Root Extract, Gambir Extract, Rosa Roxburghii Extract, Sodium Carboxymethyl Beta-Glucan, Bupleurum Falcatum Root Extract, Hypericum Perforatum Extract, Isostearic Acid, Microcrystalline Wax, Alcohol, Polyvinyl Alcohol, Trisodium Edta, Carbomer, Citric Acid, Sodium Hexametaphosphate, Bht, Tocopherol, Ethylparaben, Phenoxyethanol, Butylparaben, Sodium Benzoate, Fragrance, Iron Oxides.

The two most ubiquitous ingredients (water and glycerin) can be found in Dove bar soap. Xylitol is a non-fermentable sugar alcohol commonly found in ‘healthy chewing gum’. To its credit, La Crème contains some fascinating natural ingredients, e.g., jojoba oil, hydrolysed silx, raspberry extract, onions spinosa root extract etc. This could prove a nightmare for people with lots of plant allergies (my mom and my boyfriend, for example). For others, La Crème might assist in smoothing out less-than-perfect complexions. A hypoallergenic, non-comedogenic drugstore moisturiser and a trip to the dermatologist’s might be the best solution for people with genuine skin concerns.

Image (TOP): Fashion Trends Daily Senior Writer and Menswear Editor Christopher Luu

Image (Bottom): Fanpop user Xutku


Filed under: Luxury, Product Review, Skincare

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